About the episode
Jerry Silbowitz, UTA's co-head of sports media, joins John to discuss how next-gen talent are following the McAfee playbook—leveraging platforms like YouTube and TikTok to skip the corporate development ladder and connect directly with younger audiences—and how broadcasters like ESPN are reinventing themselves to get a piece of the action. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices